Dear Students/Colleagues,

You are cordially invited to a LECTURE on CUSTOMER RELATIONSHIP MANAGEMENT from two experts from PLZEŇSKÝ PRAZDROJ a.s., which will take place on
Thursday, May 18 from 9:00 to 10:30 am in room M 402.

The content of the lecture:
1) Introdution of PLZEŇSKÝ PRAZDROJ a.s. and the beer market in the Czech Republic
2) PLZEŇSKÝ PRAZDROJ a.s. as a very customer (i.e. in our terminology consumer) oriented company
3) PP customer segmentation (customer diversity)
4) working with key accounts (CRM and KCRM)
5) working with tappers (CRM specific to our business)
6) Questions

The lecture will be in English.
We look forward to seeing you there!