Current Issues in Business from a V4 Perspective
This undergraduate course (U88E0101) is taught at the MIAS School of Business from Fall 2017, and open for enrollment by students taking the undergraduate degree program Economics and Management of Enterprise. It is also being offered to students in other accredited programs at the Faculties of the Czech Technical University in Prague, as well as to international exchange students taking courses at the CTU.
The course, organized in five full-day lectures involving an international group of guest lecturers and supported by the Visegrad Funds, takes a multidisciplinary approach, introducing and developing particular advanced topics relevant for business. This will be addressed from a Central-European view-point, providing students with international as well as regional-specific insights.
The aim of the course is to give undergraduate students who have already taken fundamental training in management, economics and marketing a comprehensive insight into the business environment, embracing the macroeconomic and legal situation, consumer demand and marketing approaches, as well as trends in product and production innovation.
The five lecture sessions are structured as follows:
– The first lecture provides motivation and organizational instruction, explaining the historical and current background of the Central-European economic and business environment, and introducing current issues faced by businesses in the region.
– The second, third and fourth lecture will each be held by a guest lecturer from one of the remaining V4 countries, focusing on the particular area of the lecturer’s expertise.
– The fifth, final lecture will be held by a business practitioner (manager, entrepreneur, consultant) on current issues faced by businesses. This will be followed by concluding remarks and course summary.
Students will complete the course by submitting a researched essay on one of the topics introduced in the course. These essays will be assessed in a review process jointly involving the guest lecturers in the course. Based on the assessments, outstanding essays will also be selected for publication in the peer-reviewed proceedings of the Albín Bráf Annual Conference organized in early Summer.
The course as well as the V4 Section of the Albín Bráf Conference have received funding by the International Visegrad Fund under Grant No. 21710503. Our project partners include the Jagiellonian University in Kraków, the Budapest Business School and the University of Economics in Bratislava.